How to set up and use Microsoft Ads for your business
Create a Microsoft Ads account
Create your ad campaign
Choose your campaign goal and type
Select campaign settings
List keywords to target
Write the ad
Choose your bid strategy
Save and activate your campaign
 
4 tips for using Microsoft Ads to advertise your business
Start wide then narrow focus
Do your homework with keywords
Use retargeting ads
Play with location targeting
 
Ad position is determined by a variety of factors:
The amount you bid for your keyword.
The amount of the competitive bid for that keyword.
Your ad's relevance.
Your ad's performance.
 
How does Microsoft Advertising work?
Create ads tailored to your unique customers.
Customize your ads to grab customers' attention with ad extensions.
Capture customers who are searching on any device by fine-tuning your ads and bids.
Target local customers, who can drop by your store or make an appointment.
Track where people go online after clicking on your ad and discover which pages and features on your website are most popular.
 
Best practices that will help you to create winning ads 
Make sure all high-performing Google Ads campaigns are imported to Microsoft Ads
Create high-quality copies and images for your ads
Start broad and specify your audience based on the results
Make the most of your budget
Know your target audience on Bing
Make use of the UET tag
Keep an eye on your Quality Score
 
Five features you might not know about in Microsoft Advertising
Action Extensions
Review Extensions
LinkedIn Profile Targeting
Competition Tab
Experiments
 
7 ways to optimize your Microsoft Ads and get the most visibility on Bing
Optimize your keywords and research
Optimize your ad copy
Optimize your demographic targeting
Optimize your remarketing strategy
Optimize your bidding strategies
Optimize your ad relevance
Optimize your ad groups
 
8 ways to optimize your Microsoft ads for more conversions
Pre-qualify your prospects
Add a strong call to action
Leverage social proof
Be specific with your offers
List the price of your product
Create multiple ads
Refer to your customers directly
Speak their language